The Chevrolet Chevette Was Too Late To The Party
The Chevrolet Chevette wasn’t flawed mechanically—it was simply a victim of unfortunate timing. When Chevrolet first commissioned the subcompact car, America was in the midst of an energy-conscious era, with consumers favoring smaller, fuel-efficient vehicles. However, by the time the Chevette hit the market, the tide had shifted, and larger trucks were surging in popularity. Chevrolet had initially projected sales of 275,000 units, including 150,000 from imports, but by 1976, those expectations were slashed in half. Despite these early challenges, the Chevette eventually rose to become the best-selling small car in America by the late 1970s. Unfortunately, even this success wasn’t enough to secure its long-term survival.
The Chevrolet Chevette Was Too Late To The Party
The Ford Edsel Was Grossly Overpromised
In marketing, the golden rule is to under-promise and over-deliver. Unfortunately for Ford, the launch of the Edsel sedan did the exact opposite. Touted as the “car of the future,” the Edsel left consumers disappointed, with many finding it both underwhelming and overpriced. The result? A resounding flop. Today, the name “Edsel” has become synonymous with “commercial failure,” a bitter irony considering it was named in honor of Edsel B. Ford, son of Henry Ford. Produced for only a brief period between 1958 and 1960, the Edsel remains a cautionary tale in the annals of automotive history.
The Ford Edsel Was Grossly Overpromised
