The Maserati Biturbo Ruined The Brand’s Reputation
In the early 1980s, Maserati, under new ownership, set out to create a “more affordable” sports car to expand the brand’s reach. The result was the Biturbo, a vehicle often blamed for Maserati’s eventual withdrawal from the American market in 1991. Despite its controversial reputation, Maserati continued producing the Biturbo overseas until 1997. The brand made its long-awaited return to the U.S. in 2002 with the launch of the Maserati Spyder, priced at $89,000. This luxury model marked a turning point for the company, garnering over 800 pre-orders—a remarkable feat for a high-end car—before even hitting the market.
The Maserati Biturbo Ruined The Brand’s Reputation
The Cadillac Fleetwood Was The King Of Awkward
The Cadillac Fleetwood that we’re referring to was manufactured from 1976 until 1996 and never found stable footing in the market. Even though it lasted for 20 years, the car had a bad reputation for stalling, jerking, and making awkward noises. The name “Fleetwood” had been used as a pre-fix by Cadillac since 1935. It described cars with longer wheelbases than the DeVille and Series 62 Models. In 1996, the final year of the production, only 15,109 units were produced by Cadillac, less than half of the 1993 production number.
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